Paul Harris QC represented the claimant, Paddy Power, in urgent action against the London Organising Committee of the Olympic and Paralympic Games (LOCOG). LOCOG requested that the bookmaker remove promotional campaign posters as they claimed that the posters breached the London Olympic Association Right.
In fact, the tongue in cheek “We Hear You” adverts related to Paddy Power’s sponsorship of an egg and spoon race in London, Burgundy yesterday.
A spokesperson from Paddy Power said: “We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside-down. It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense”
None of the Olympic sponsors are betting companies and the IOC has strict rules on betting being linked to the Olympics.